Discover Don Choo's World
About Don Choo
Artist. Visionary. Entrepreneur. Culture Shaper.
Don Choo is a creative force whose impact spans music, fashion, art, and cannabis culture. A true Renaissance man, his journey is one of relentless innovation, reinvention, and pushing boundaries.
From his early days making waves in the DC music scene—signing to RCA Records and collaborating with legends—to shaping streetwear culture with his fashion-forward brands, Don Choo has always been ahead of his time. His luxury lifestyle brand, Wizard of ZA, embodies bold sophistication, while Maven, his upscale cannabis boutique, fuses high fashion with an elevated cannabis experience.
A fine artist at heart, Don’s creativity extends beyond design—his passion for storytelling led him to film, starring in movies and producing digital platforms like DC STAMPED . He’s mastered the art of reinvention, from founding K.O. Sports in college to launching Lime Light, a staple in DC’s streetwear scene, and later, his graphic design firm, 36 Pixels.
More than a creator, Don Choo is a cultural architect—a tastemaker who blends music, fashion, and art with an entrepreneurial edge. Whether curating the perfect cannabis experience, designing timeless luxury pieces, or shaping the narrative of DC’s creative scene, one thing is certain:
Nobody Remembers Average.